Since pay per click marketing has been known to the online world, it has become an attractive tool for business owners to advertise their products, and for those who want to make money from their websites.

But when did pay per click started? And what does it mean to engage in pay per click marketing?

The popular search engine Google may have successfully adopted the pay per click concept in its advertising tools, but the idea of pay per click was not theirs. It was actually introduced by the founder of Goto.com, Jeff Brewer. He started to implement the pay per click concept although it was not yet known as pay per click back in 1998 when the idea came out. It was later renamed to Overture and later became Yahoo! search marketing.

Back in 1999, Google has also been starting to make innovations in making an advertising scheme in the search engine. However, Google Adwords, which also implements the concept of pay per click, was only introduced in 2000 but its payment was according to impressions. It was only in 2002 that the concept of pay per click was formally known and adopted.

So what does pay per click mean?

The pay per click marketing method is an advertising tool that is used by website owners and online business owners to promote their products on the Internet. Like in the usual advertising, newspaper, Television and radio companies allocate ad spaces for businesses. In online advertising, website owners have spaces in their websites intended for ads online.

However, the internet has millions of users online and with this complexity, it is sometimes difficult to determine the impact of the ad to your business. In pay per click, advertising does not simply mean posting your ad on a certain website. It works farther to make sure that the ad is getting the attention of potential customers, thus pay per click marketing only involves cost when an interested online reader clicks on the ad.

What makes a big difference in pay per click marketing is that, business owners do not pay for the ad space or the size of the banner or text link you have for your ad, but it only involves advertising cost once an individual online is interested in your ad and clicks it.

Tags: SEO

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.